If you are just starting up a business and finding it hard to appeal to the local customers, geo-targeting has come to the rescue! Geo-targeting is a way to find local customers w...
Keep refreshing Google to see if your company’s website has finally made onto the top ten? Get your company ranking higher than ever on search engines. Search Engine Optimizer...
Your friends and family may envy your work from home gig, but anyone who has ever attempted to work from home understands the many struggles they endure. If you’re facing this cha...
Going to concerts is a lot of fun, but planning them is a whole different story. Charles Johns, the founder of the Bloomington, Ind.-based E&C Entertainment, has organized various...
When pitching a story to a news outlet, make sure that you "pitch into success". Meaning, that you do your research on the outlet and make sure that your story fits their overall...
How are businesses going to create a culture that focuses on not only environmental sustainability, but also employee retention and elevation? What should they do to attract new t...
As sponsorship professionals, we have to go to meetings. There are internal sales meetings. There are meetings with the team. There are meetings with the different departments you...
Yes, there is a difference between sponsorship and philanthropy-a big difference. Still every day, I talk to too many brands and selling properties that don't know the difference....
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Whether you need to be professionally reputable or not, your personal reputation should be treated like a brand. In order to make your "brand" successful, you need to understand ...