Going to concerts is a lot of fun, but planning them is a whole different story. Charles Johns, the founder of the Bloomington, Ind.-based E&C Entertainment, has organized various...
When pitching a story to a news outlet, make sure that you "pitch into success". Meaning, that you do your research on the outlet and make sure that your story fits their overall...
How are businesses going to create a culture that focuses on not only environmental sustainability, but also employee retention and elevation? What should they do to attract new t...
As sponsorship professionals, we have to go to meetings. There are internal sales meetings. There are meetings with the team. There are meetings with the different departments you...
Yes, there is a difference between sponsorship and philanthropy-a big difference. Still every day, I talk to too many brands and selling properties that don't know the difference....
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Whether you need to be professionally reputable or not, your personal reputation should be treated like a brand. In order to make your "brand" successful, you need to understand ...
It's hard to think about times of crisis when business is operating as usual, but all businesses should have a crisis plan -- and, if possible -- a crisis team in place to deal wi...
"Part of being a winner is knowing when enough is enough. Sometimes you have to give up the fight and walk away, and move on to something that's more productive." Donald Trump ...
"Judge a person by their questions, rather than their answers." Voltaire Quotations Book is the best place on the web to enjoy quotes. You can bookmark your favorite quotes ...
Be Positive or B+ Suppose you are coaching a baseball team. Suppose it is the last inning and the other team has the bases loaded with two out. You are one run ahead. You ...
People seem to be so terrified to utter the words "I don't know" when it comes to business. I once saw a public relations graduate student get on camera for a mock crisis communi...
Friends have asked me, “Why should you blame yourself for money that was lost because one of your employees spent funds that he had not been authorized to do?” My answer has alwa...