If you are just starting up a business and finding it hard to appeal to the local customers, geo-targeting has come to the rescue! Geo-targeting is a way to find local customers who will most likely convert into leads for your business. It allows you to focus your online marketing to a specific area of your choosing.
For targeting a specific country, you can buy domains for that specific area.
For example: .ca for Canada and .au for Australia
Facebook, Twitter, and other social media sites can work wonders with geo-targeting. Specify which group or area you are trying to focus in on.
PPC. Pays Per Click is a type of search advertising that serves your text advertisements to people searching for keywords related to your business. One of the best ways to reach a specific target through PPC is to use geo-targeting.
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