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Broadcasting & Business: Always Be Prepared


The thing I take most seriously about my

The thing I take most seriously about my job, as a play-by-play announcer is the athletes’ names and background information. Whether I am covering an OHL game for the Peterborough Petes or an event at the Olympic games I spend hours trying to gather information for each broadcast. I will often commit significant chunks of time memorizing the key people whose story will be woven into the

Rob Snoek is a broadcaster for both radio and CBC. He will be at his 11th Olympics and has been both a broadcaster and a competitor.