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Don't squeeze your customer--Advice from Mark Cuban


Some great advice from Mark Cuban on dealing with customers: "You shouldn't try to get every last penny that you can squeeze from them.

"There is a big difference between optimizing the relationship you have with your customers and maximizing short term revenue. Building customers for life is about building relationships and anticipating customer wants and needs.

http://espn.go.com/dallas/nba/story/_/id/10668497/mark-cuban-ups-ante-nfl-argument-safety-player-behavior-threats