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Spam repels potential customers


It may sound like a common sense thing,

It may sound like a common sense thing, but I've lot count of the times I've followed a small business or self-published writer's twitter or facebook page, and seen my dashboard/wall suddenly flooded with nothing but advertisements for their product.

It's annoying, it's intrusive, and it almost always makes for an instant un-follow/un-friend.

Space it out. It's more effective to plant the seed and let people get curious than to beat people in the head with what you're selling.