Amazon is an excellent marketplace for reaching millions of customers, but relying solely on one platform can limit your business growth. Building your own website gives you complete control over your brand, customer relationships, pricing, and marketing strategies. Unlike marketplace stores, your website lets you collect customer data, improve search visibility through SEO, and avoid marketplace policy changes that may affect sales. It also allows you to showcase your full product catalog, run promotions, and create a unique shopping experience.
https://shopiators.com/blog/why-amazon-sellers-should-build-their-own-website
