Beauty has a tendency to be eternal. But in order to be, it has to keep giving more and more and develop further in the frames of today’s heavily social media-dependent world. Beauty campaigns in the past were much different than today. In a world where no internet existed newspapers, magazines, radio and TV were the prime advertisers. They were effective as people used them on a daily basis and it was the only way of keeping up with the latest trends.
Source: https://uberant.com/article/536699-why-the-beauty-industry-invests-more-into-influencers-now/