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Partnership Group - Sponsorship Specialists

The Partnership Group is a dynamic company that develops innovative sponsorship programs for corporate sponsors and sponsor properties in the areas of not-for-profits, sports organizations, and government agencies and government operations, charities, events, member associations, tournaments and conferences. The company is highly specialized and is seen as a leader in this rapidly growing sector. Our mission is to provide our clients with a unique sponsorship proposition that is tailored to meet their particular needs; this proposition will produce results that deliver a measurable return on investment.

I am on a 25-day business road trip. I am just back from delivering four workshops in Saskatchewan and heading later this week to Saskatoon to attend the Canadian Sponsorship Foru...
As a company committed to the sponsorship industry, we have a great deal at stake. Over the past decade or so, we have developed and implemented proprietary metrics and valuations...
Last week, I had an overwhelmingly positive response to the commentary on social media valuation for the sponsorship industry. Those who emailed me directly or posted comments wer...
As sponsorship professionals, we have to go to meetings. There are internal sales meetings. There are meetings with the team. There are meetings with the different departments you...
Yes, there is a difference between sponsorship and philanthropy-a big difference. Still every day, I talk to too many brands and selling properties that don't know the difference....
Next week, at the sold-out SMCC Western Sponsorship Congress™ in Calgary, the 2012 Consumer Sponsorship Rankings (CSR 2012) highlights will be released. This proprietary subscript...
Between March and May, I delivered a series of SMCC One-Day Workshops on behalf of the Partnership Group - Sponsorship Specialists™. They were on conducting discovery sessions wit...
Sponsorship marketing and sports marketing are all about selling. The properties sell a program to the brands. Then the brands sell their product to the audience. That is how it w...
Last time, I provided a cross-section of excuses for poor sales performance. Though they are general sales excuses, they can be adapted to, and are very applicable to, sponsorship...
I hear sales excuses all the time. I have probably used a few in my day as well. But all they are is excuses. I once had a boss who told me, "A poor workman blames his tools." Sin...