Selecting a voice talent is an extremely subjective process. Committees gather and confer to select what vocal style they feel would be the best representation for their product, service or story. The decision can help make or break the whole marketing plan or project pitch.
The voice over industry has always been highly competitive and the competition has grown exponentially with the advent of home studios and the ability to audition for and deliver mp3 files to studios instantly anywhere in the world!
Current technology allows virtually anyone to drop a relatively small amount of cash on a microphone & editing software, plug into their computers and label themselves as “voice talent”. One thing is for certain: do your due diligence and it doesn’t take long to weed out the aforementioned.
When doing your research for a voice talent you'll get a sense of their business acumen, professionalism & talent by four quick indicators:
1. How they respond to your project inquiry by email (rapid response, friendly, informative, etc.)
2. How they communicate with you by phone to explain their process to get your project moving forward.
3. Their online presence i.e. personal website (cheap/cheesy vs professional)
4. The quality of their demos - showcasing their vocal range & abilities as well as the quality sonically.
Good Luck with your selection process!