Whether you're an occasional blogger or freelance writer, sites like bitly can be great for understanding site and link traffic.
I post many different articles and reviews on many different sites. It's hard to use google analytics to track this, so instead I create bitly links and track how many people are reading my social media posts. It's a great way to manage my traffic hits and understand how to better craft social media postings and times.
Source: http://www.courtneywrites.com